Steven Phung, a humanoid working with other human and AI agents to solve ordinary problems with naturally crafted tastes and skills.

Things I'm interested in

Enterprise toolingMost software people use at work feels like a chore. Making data-heavy tools clear and calm is my favourite kind of puzzle.
AI-ready design systemA good design decision should travel, so I build systems that people and AI agents can read equally well.
Agentic MeshWhen agents work together and hand off to people, the interesting question is where trust sits. That's the part I design for.
Design LeadershipNothing beats seeing a team do the best work of their careers, which is why I care so much about setting a clear direction.
Shader and 3D conceptsPart playground, part research. Shaders and 3D let me explore how interfaces can feel, and it still delights me that maths can look like a nebula.
Webs and appsFrom first idea to release, I design and build websites and apps for the moment something real lands in someone's hand.

9–5 works

Selected works that I’m proud to share. Some were short-lived, but they lasted long enough to put a smile on a few faces.

Optus2026
Remediation AI Agent
An autonomous agent that detects network faults, works out the likely cause and proposes a fix. Engineers stay in control, approving each action through an interface designed around trust and clear reasoning.
Optus2026
Network AI Platform
A shared platform that brings network data, models and AI tools into one place. It gives engineering teams a common way to monitor, investigate and act across a complex national network.
Optus2025
Optus.ai Brand
A visual identity and design language for Optus’s AI work. It gives a growing family of AI products one recognisable voice, from product interfaces to launch material.
Optus2024
Expert Copilot
An AI assistant that sits beside customer care experts during live conversations. It surfaces answers and drafts responses, so experts can spend their attention on the customer.
Optus2023
Voice AI Agent
A conversational voice agent for customer calls. The design focused on natural dialogue, recovering gracefully from misunderstandings and knowing when to hand over to a person.
Optus2022
Nextgen Chatbot
A rethink of the customer care chatbot, moving from rigid menus to natural conversation. It helps customers resolve everyday requests faster, with a clearer path to a human when needed.
SiteMinder2021
Booking.com Content Management Sync
A way for hotels to manage their Booking.com listing content directly from SiteMinder. Keeping photos, descriptions and details in sync removes repetitive work across systems.
SiteMinder2020
Rooms & Rates Matrix
A dense, spreadsheet-like workspace for managing room availability and pricing across channels. It was designed for fast bulk changes without losing sight of the detail.
SiteMinder2019
Property Platform
The core platform hoteliers use to run their online distribution. The work brought separate tools into one consistent, easier-to-navigate experience.
Plutora2018
Stellar Design System
The design system behind Plutora’s product suite. Shared components, patterns and guidance helped teams ship consistent enterprise interfaces more quickly.
Plutora2017
Value Stream Manager
A view across the entire software delivery pipeline, from idea to release. It helps leaders see where work is flowing and where it is getting stuck.
Plutora2016
Initiative Manager
A planning tool that connects large business initiatives to the releases that deliver them. It gives teams a clearer line between strategy and day-to-day delivery.
Plutora2016
Test Manager
A home for planning, running and tracking software testing across enterprise releases. It replaces scattered spreadsheets with one shared view of quality.

Welcome to the new era of design, where the unknown is absolute terror and absolute beauty, all at once.

Made in Sydney, Australia, Earth by Steven Phung in 2026 · How this site was made

Want to solve ordinary problems with good design skills? Let's talk.

Tap 3 times to reveal